"HAIRBALL NINJA CAT"
The original made up meme for this spot was "Albino Ninja Cat." To my surprise, there was already such a character on the world wide web. I recommend you search for it.
One of my favorite things about this spot is the actor who plays the sidekick of the main imitator. Look at his face when he points over and try not to giggle.
We spent a long time developing the exact noise that the cat would make. I think our work shows.