If only you knew how flippin’ long we spent trying to get that damn dog to walk on that treadmill (as he was “trained”).
Luckily it all worked out. But not as planned.
"PRINCE” + “ROBIN” + “JOHNNY”
Hey, I’m doing some spots for Reelz.
Oh, cool, specs for your reel.
No no, for real, Reelz.
"BACKYARD” + “COFFEE CAN”
Producer, “Hey Raúl, there’s a funeral home in New Mexico that wants to make funny commercials about death.”
Raúl, “I’m in.”
Don’t invest until you invest a little time invest-igating your investor at investor.org - makes you seem more invested.
How far can you take an STD joke with a major brand? This far I guess.
"NAME THAT CHEWN” + “KNOCK KNOCK”
Did you know that Aldi & Trader Joe’s started as the same company in Germany. Karl and Theo Albrecht split the family company back in the day and created the less options, more savings model. Aldi is now the fastest growing supermarket chain in the USA.
"FANS" & "LAYERS"
Collaboration with The Bindery and BullishNYC on a pair of spots for Aire Serv.
"Office Lunch FOMO"
Ken Marino speaks on the dangers of an inferior lunch.
This project was done on spec since I had the location and gear available from a commercial we shot the day before. The actor and I wrote the entire script as we shot. We were also the only crew. Lunch at Subway was the most expensive part of this production.
The baby in the photograph is my friend's son. He was a really fat baby.
Charles "Peanut" Tillman really likes peanuts.
Like, really really.
Chaching baby! I was hired to write and direct this spot by Create Agency. They gave me a lot of freedom which was a unique treat. I got to visit the beautiful east LA town of Monrovia, which happened to have one of the only running fountains in the area (due to the California drought).
"DON'T BE A GRASSHOLE"
Made with Crispin Porter + Bogusky to promote water conservation in the face of California's worst drought in history.
Some "dry" humor. Get it?
"$1 $2 $3 That's a Meal!"
Alfonso Ribeiro AND Wink Martindale?!
Yup. I wanted him to say the McRib-eiro is back, but legal came back with a big no.
Next time, I guess.
p.s. Wink is a national treasure.
Our teacher actress was deathly afraid of worms. On one of the takes the young blonde kid swung the worm during his line delivery. It flew and hit the teacher in the eyeball. Yah, in the eye ball.
Needless to say, she freaked the eff out.
"A Little Self Help"
Tried lots of new fun things with this: experimental camera movement, motion control, organic vfx. The greatest experiment was teaching Julianne Hough to drive a manual car. It was exciting times.
"A WELL-OILED MACHINE"
Lubey Luau. We used my real mechanic shop for this one. "Pancho" is one of the guys who lives and works at the shop. This is his first time acting.
"HAIRBALL NINJA CAT"
The original made up meme for this spot was "Albino Ninja Cat." To my surprise, there was already such a character on the world wide web. I recommend you search for it.
One of my favorite things about this spot is the actor who plays the sidekick of the main imitator. Look at his face when he points over and try not to giggle.
We spent a long time developing the exact noise that the cat would make. I think our work shows.
The Abraham Lincoln actor featured in this spot is a professional impersonator. However, it wasn't until about four years ago that he had ever grown a beard in his life. He decided to see how it looked and one day thought to himself, "Well I'll be damned. I look just like Abraham Lincoln."
He now makes frequent appearances at holiday events, public libraries, and elementary schools.
The cat's real name was Purrrfect. You can't make that stuff up.
Don't blink, it's quick.
These are two of the half dozen spots we made for DiGiorno in preparation for Super Bowl season.
Went up to cold Green Bay, WI for a fun-filled day with the Packers' own Clay Matthews.
His neck was thicker than my waist.
That's not true, but only cuz I'm a bit of a fatty.
Collaboration with the ever wonderful JASH.
Watch your back. Mischief!
I got the idea for this commercial from conversations with my British girlfriend. She's very British, like the kind of British where every other word she says sounds like total nonsense.
There are few things more fun than imitating her, and seeing how long I can go before she realizes I'm making fun of her. (i.e.: "taking the mickey out of")
Real siblings, real fun with a robot vacuum.
This is the true story of 17 year old Lucas from San Isidro, Argentina.
"TAKE IT CHEESY"
The costume designer, Carol Binion, created both the bag and the baby dorito costume from scratch in record time and for almost no money. She is absolutely incredible. She is also responsible for the costumes for The Muppets and Crank Yankers. No big deal.
At one point we tried to get Chuy Bravo from Chelsea Lately to play Mr Nacho. I even met with his manager. In the end, he declined. Big mistake Mr Bravo. I couldn't be more thrilled with the actor I ended up using anyway.
I hadn't seen Rachel in nearly a decade. Then we made this on a cold day in Brooklyn, NY.
Three years before this video was shot, I saw my good friend doing a spinning karate kick to knock a Coke can clean off another buddy's elevated hand. I was so impressed by the feat, especially considering the size of my friend, that I vowed to put the image in a music video.
It was then an easy next logical step to adding the bowl of cheetos. I mean, duh.
"THE FINAL BREATHS OF A MAIN CHARACTER"
We scouted dozens of forests for the opening sequence of this video. Unfortunately, Los Angeles didn't have the look I wanted and we had to travel a few hours north. Then we realized that it was Winter and shooting up in the middle of no where in the cold with no consistent power source would be a nightmare. Then I said, "Let's just build it."
The large marching band drum belongs to Kate Micucci. I've used it in two different music videos.
All the facial hair in this music video is real. Only the main character has brown eyes.
"Walking In Los Angeles"
This video was a ton of fun to make because we tried a lot of new things. We shot on nearly every format: 16mm, Super8, HD, and VHS and often had no idea if the antique cameras we were using were even going to work. For example, we lost one full roll of film when we discovered that it had exploded inside the camera.
Ah, to be young and fearless again.
The big ending of this video almost didn't happen for several reasons. Firstly, the day before the shoot, we lose our location because some big time TV show wants to shoot there. Then, we find an alternate, but it happens to be outside, and it just so happens that it's the one day a year that a storm comes through Los Angeles.
That's right, the big rain ending was not planned. It was almost a reason we cancelled. We waited it out for about an hour or two, when my assistant director said, "What if we just shoot it?" "Is it safe?" "Only one way to find out." It wasn't, but we survived.
This is many years old now, but I think it's super fun. It is a bite-sized way of seeing a lot of my style without having to watch all of the content on this site.
You know, for the lazy ones.